Describe the nature of electronic commerce and the impact on the behavior of consumers and organizational customers.

    1. utilize that data in your eMarketing Strategy.
  2. Determine at least three (3) tools that could be used to measure the effectiveness of the eMarketing campaign.
  3. Compare and contrast the eMarketing campaign with the traditional marketing strategy and identify at least two (2) examples of how the two could be tied together.
  4. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

 

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

 

The specific course learning outcomes associated with this assignment are:

  • Describe the nature of electronic commerce and the impact on the behavior of consumers and organizational customers.
  • Explain how to apply various electronic commerce mechanisms to support traditional marketing operations and create Web-based / virtual markets for consumer and commercial / organizational transactions.
  • Develop viable marketing strategies by applying the principles of marketing and the enhanced capabilities provided by electronic commerce processes.
  • Evaluate the expanded dimensions of the external marketing environment brought about by the application of information technology and ev