Project description
Directions:
This case study can be found on page C-50 of the text book.(Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases – 180 Day Option, 20th Edition
Arthur Thompson). Please read the case study and complete five of the following questions. This paper does not have to be APA style, but it must be professionally presented to your instructor using MS-Word.

ASSIGNMENT QUESTIONS

1. How strong are the competitive forces confronting Under Armour, Nike, and The Adidas Group? Do a five- forces analysis to support your answer.

2. Does Under Armour have any core competencies and, if so, what are they?

3. Does Under Armour have any resource strengths or competitive capabilities that qualify as a distinctive competence?

4. What does a SWOT analysis reveal about the overall attractiveness of Under Armours situation?
5. What are the key elements of Under Armours strategy