Read the case on Page 276-277 of the text. Answer the 4 questions listed below:

1. Describe Starbucks’ global strategy. Is it engaging in more of a globalization or customization approach?
2. What appear to be some of the most significant barriers Starbucks is facing when expanding into foreign markets?
3. What are some of the most significant obstacles to expansion in Italy, and how can Starbucks overcome them?

Remember to use at least 3 outside resources.