How can Innovation Strategy contribute to the creation and development of firm specific organizational capabilities in pursuit of competitive advantage? Briefly explain.

How can Innovation Strategy contribute to the creation and development of firm specific organizational capabilities in pursuit of competitive advantage? Briefly illustrate your answer with TWO practical company examples: one taken from a service sector firm and one taken from a manufacturing sector firm. the essay should not exceed 3000 words, of which includes bibliography. Referencing to attached readings is important for an A gr