The tuna trade, which has a strong international competition, with shifting markets, realignments of capital and labor in reaction to international regulation, and the distribution of culinary culture worldwide. Tuna is the most popular seafood in Japan, but it became increasingly popular in North America in 1972 as a sign of educational and class position. The distribution and popularity of sushi worldwide is phenomenal – it has penetrated American markets due to the focus of American citizens on healthy cuisine, consisting of vegetables, rice, and fish. The consumption of sushi and associated ingredients increases cultural influence of Japan on upscale nouvelle cuisine in Europe, North America, and Latin America. Since Japan remains the major global market for fresh tuna used for sashimi and sushi, demand in other countries demonstrates Japanese influence and requires the creation of new markets domestically. Globalization contributed essentially to the distribution of fish from parochial communities, which had particular challenges with selling their products. Moreover, it contributes to the increase in the franchise. The global economy of consumption establishes the brand equity of sushi, adding to the prosperity of both country and Japanese cuisine. The tuna trade determined the dissemination of Japanese culture and influence throughout the world, demonstrating that globalization resulted in the mixture of cultures and the creation of a multifaceted worldview among the world’s population.