2. Communication and teamwork are critical functions in todays business environment. Discuss the characteristics of an effective team and the factors that take place in the stages of team development. How does communication play a role in team effectiveness?
Learning Activity #6
1. If you were developing a marketing campaign for the Harley-Davidson Motorcycle Company, what group of consumers would you target? What if you were marketing an iPad/Itouch? What about time-shares (vacation-ownership opportunities) in Vail, Colorado? For each of these products, identify at least five segmentation characteristics that you‘d use in developing a profile of your customers. Explain the segmentation category into which each characteristic falls—demographic, geographic, behavioral, or psychographic. Where it‘s appropriate, be sure to include at least one characteristic from each category. Link your ideas to the reading material in your text and other sources.
2. Market segmentation. You probably know that Scion and Lexus are both Toyota brands, yet they are targeted to very different markets. Visit the Scion, Lexus, and Toyota U.S. Web sites. Based on your review of all three sites, prepare a brief report discussing Toyota’s market segmentation strategy.
http://www.lexus.com http://www.scion.com http://www.toyota.com
Learning Activity #7
1. How does mass production work? Describe a good or service that would lend itself well to mass production and one that would not lend itself well to mass production. Using those aofrementioned goods, describe why or why not that they could be produced in a flexible production system.
2. Discuss using personal experiences, how decision making is either aided or hindered by the use of data? How does data mining play a role in decision making?
3. Describe a personal example when utilizing data and how it was derived and analyzed played a role in a business decision. What were the strengths and weakness of the information system?
Learning Activity #8
1. Describe the information provided by each of these financial statements: income statement, balance sheet, statement of owner’s equity. Identify ten business questions that can be answered by using financial accounting information. For each question, indicate which financial statement (or statements) would be most helpful in answering the question, and why.
2. Develop a summary statement of 25 words or less of the key ‘points’ you have gleaned from your reading and studying about business. How will what you have studied help you in both your personal and professional life? Where will you go from here – to learn more about leadership, management, and business organizations?
