Should a company be Environmentally Friendly because it attracts customers or because it\’s the right thing to do? Does being Environmentally Friendly make sense from a purely economical sense? e.g. If you did not have to comply with external rules or laws. Should you require that your suppliers comply with Environmentally Friendly practices? What about fare trade, living wage, child labor, and other social considerations? Can you justify being Socially Responsible if it means that your profits will suffer or that you will lose money?