e structure

5. Make sure you include a reference page!

Slide content guidelines may include:

1. Identify and communicate a clear understanding of the key marketing strategies that are currently used and/or should be integrated into the corporate practices.

a) If you are proposing new strategies, make sure you build a case for the change and provide information on the expected outcome?

2. Identify and communicate a clear understanding of the key pricing and branding strategies that are currently used and/or should be integrated into the corporate practices.

a) If you are proposing new pricing or branding strategies, make sure you build a case for the change and provide information on the expected outcome.

3. Identify and communicate a clear understanding the marketing mix components of Nestle.

4. Identify and discuss the marketing managers role and responsibilities.

5. Discuss the importance of branding as it relates to Nestle.

6. Identify how you as the marketing manager would integrate proposed changes.

**some outside research may be required**