The assignment Questions: 1: Identify the positioning objective(s) of this new car and design a positioning strategy and marketing communications plan based on achieving this objective(s) that takes into account the pre-launch, launch and post launch stages. (50 marks) • Identification of the key positioning objective(s) based on the segmentation and targeting strategies. • Identification of the key marketing communications plan objective(s) based on the segmentation, targeting and positioning strategies. • Development of the communications plan linked to the segmentation, targeting and positioning strategies. • Clear rational and justification for the positioning and communications strategies. • Supported with referenced and up-to-date evidence throughout. 2: On what basis (competitive advantage) would the new car compete in the market place in the ‘long-run’? (40 marks) • Identification of the main competitive advantage approaches/strategies. • Identification of the appropriate strategy based on a clear rational and justification. • Identification of how the strategy will be maintained in the ‘long run’. • Supported with referenced and up-to-date evidence throughou