The ColdStone Creamery – Depth Interview with An Expert: report should include:

1. information about the person interviewed; 2. an assessment of the respondent=s stature as an industry expert; 3. a statement of the information you have sought from the industry expert; 4. a discussion of the new insights you gained as a result of the interview; and, 5. a verbatim transcript (or detailed notes) of your interview session.